A LOCAL FRANCHISE MODEL BUILT FOR SUSTAINABLE GROWTH

• EXCLUSIVE FRANCHISE TERRITORY – A DEFINED GEOGRAPHIC AREA IN WHICH TO DEVELOP THE HUMMEL BUSINESS.
• RIGHTS TO TRADE UNDER THE HUMMEL BRAND – ACCESS TO ONE OF THE WORLD’S MOST RECOGNISED SPORTSWEAR BRANDS.
• FULL FRANCHISE ONBOARDING – STRUCTURED INDUCTION AND TRAINING BEFORE LAUNCH.
• PRODUCT & RANGE TRAINING – GUIDANCE ACROSS TEAMWEAR, TRAINING WEAR, LEISUREWEAR, ACCESSORIES AND MERCHANDISE.
• SALES TRAINING & SUPPORT – PROVEN APPROACHES FOR WINNING CLUBS, SCHOOLS, ACADEMIES AND BUSINESSES.
• MARKETING SUPPORT – BRANDED CAMPAIGNS, DIGITAL ASSETS, BROCHURES, SOCIAL MEDIA CONTENT AND LAUNCH MATERIALS.
• BUSINESS SYSTEMS – ACCESS TO ORDERING, CRM, QUOTING, CUSTOMER MANAGEMENT AND REPORTING SYSTEMS.
• PREFERRED PRODUCT PRICING – FRANCHISE BUYING TERMS DESIGNED TO PROVIDE STRONG COMMERCIAL MARGINS.
• KIT BUILDER & SALES TOOLS – TOOLS TO HELP CUSTOMERS DESIGN, VISUALISE AND ORDER BESPOKE TEAMWEAR.
• SAMPLES & DISPLAY SUPPORT – GUIDANCE ON THE CORE SAMPLES AND RANGES REQUIRED TO SELL EFFECTIVELY.
• DECORATION & FULFILMENT SUPPORT – ACCESS TO PRINTING, EMBROIDERY, BADGES, NUMBERING AND PERSONALISATION SERVICES.
• WEBSITE & DIGITAL SUPPORT – ONLINE SALES AND DIGITAL MARKETING SUPPORT WHERE INCLUDED WITHIN THE FRANCHISE MODEL.
• LEAD GENERATION GUIDANCE – SUPPORT IDENTIFYING AND TARGETING POTENTIAL CUSTOMERS WITHIN THE TERRITORY.
• LAUNCH CAMPAIGN – STRUCTURED ACTIVITY TO INTRODUCE THE HUMMEL HUB INTO THE LOCAL MARKETPLACE.
• BUSINESS PLANNING – SALES TARGETS, TERRITORY PLANNING, MARGIN GUIDANCE AND GROWTH STRATEGY.
• ONGOING HEAD OFFICE SUPPORT – CONTINUED OPERATIONAL, SALES, MARKETING AND PRODUCT SUPPORT.
• NEW PRODUCT & CAMPAIGN UPDATES – ACCESS TO SEASONAL LAUNCHES, PROMOTIONS AND HUMMEL MARKETING INITIATIVES.
• FRANCHISE NETWORK SUPPORT – KNOWLEDGE SHARING, BEST PRACTICE AND SUPPORT FROM THE WIDER HUMMEL HUB NETWORK.

THE FRANCHISE IS DESIGNED TO PROVIDE THE BRAND, PRODUCTS, SYSTEMS, TRAINING AND SUPPORT NEEDED TO BUILD A SCALABLE LOCAL SPORTSWEAR AND TEAMWEAR BUSINESS, WITHOUT HAVING TO BUILD EVERYTHING FROM SCRATCH.