A LOCAL FRANCHISE MODEL WITH FIRST CLASS HUMMEL ONBAORDING

JOINING THE HUMMEL HUB FRANCHISE NETWORK IS DESIGNED TO GIVE YOU EVERYTHING YOU NEED TO LAUNCH QUICKLY, PROFESSIONALLY AND WITH CONFIDENCE. FROM THE MOMENT YOU COME ON BOARD, OUR TEAM WILL GUIDE YOU THROUGH THE HUMMEL BRAND, PRODUCT RANGE, SYSTEMS, SALES PROCESS AND THE COMMERCIAL OPPORTUNITIES WITHIN YOUR TERRITORY.

YOUR ONBOARDING WILL INCLUDE PRACTICAL TRAINING ON HOW TO TARGET AND WIN CLUBS, SCHOOLS, ACADEMIES AND LOCAL BUSINESSES, AS WELL AS HOW TO BUILD LONG-TERM RELATIONSHIPS THAT GENERATE REPEAT BUSINESS. WE’LL ALSO SUPPORT YOU WITH MARKETING MATERIALS, SALES TOOLS, PRODUCT KNOWLEDGE, ORDERING SYSTEMS AND ADVICE ON HOW TO MAXIMISE THE POTENTIAL OF YOUR LOCAL AREA.

YOU WON’T BE STARTING FROM SCRATCH. YOU’LL BE JOINING AN ESTABLISHED GLOBAL SPORTS BRAND WITH THE BACKING, EXPERIENCE AND INFRASTRUCTURE TO HELP YOU GROW. OUR AIM IS SIMPLE: TO GET YOUR HUMMEL HUB TRADING, BUILDING MOMENTUM AND CREATING A STRONG LOCAL CUSTOMER BASE AS QUICKLY AS POSSIBLE.

• WELCOME & FRANCHISE INDUCTION – INTRODUCTION TO THE HUMMEL BRAND, FRANCHISE MODEL, EXPECTATIONS AND SUPPORT STRUCTURE.
• TERRITORY REVIEW – DETAILED REVIEW OF THE FRANCHISE AREA, LOCAL DEMOGRAPHICS, CLUBS, SCHOOLS, BUSINESSES AND KEY OPPORTUNITIES.
• BUSINESS SETUP – GUIDANCE ON COMPANY SETUP, INSURANCE, BANKING, ACCOUNTING, COMPLIANCE AND OPERATIONAL REQUIREMENTS.
• PRODUCT TRAINING – FULL INTRODUCTION TO THE HUMMEL TEAMWEAR, TRAINING WEAR, LEISUREWEAR, ACCESSORIES AND MERCHANDISE RANGES.
• SYSTEMS TRAINING – TRAINING ON ORDERING PLATFORMS, CRM, CUSTOMER MANAGEMENT, STOCK, REPORTING AND INTERNAL SYSTEMS.
• SALES TRAINING – HOW TO PROSPECT, APPROACH AND WIN GRASSROOTS CLUBS, SCHOOLS, ACADEMIES, BUSINESSES AND OTHER ORGANISATIONS.
• PRICING & MARGIN TRAINING – UNDERSTANDING PRICING STRUCTURES, DISCOUNTS, MARGINS, QUOTATIONS AND COMMERCIAL TARGETS.
• DECORATION & PERSONALISATION – TRAINING AROUND PRINTING, EMBROIDERY, BADGES, SPONSORS, NAMES, NUMBERS AND FULFILMENT.
• MARKETING LAUNCH PLAN – DEVELOPMENT OF A LOCAL LAUNCH CAMPAIGN ACROSS SOCIAL MEDIA, EMAIL, DIGITAL ADVERTISING AND DIRECT OUTREACH.
• SALES & MARKETING MATERIALS – ACCESS TO BRANDED PRESENTATIONS, BROCHURES, TEMPLATES, IMAGERY, EMAIL CAMPAIGNS AND PROMOTIONAL ASSETS.
• LOCAL DATABASE BUILDING – CREATING A TARGET DATABASE OF CLUBS, SCHOOLS, BUSINESSES AND ORGANISATIONS WITHIN THE FRANCHISE TERRITORY.
• LEAD GENERATION – SUPPORT WITH PROSPECTING, TELESALES, EMAIL MARKETING, SOCIAL MEDIA AND FACE-TO-FACE APPOINTMENTS.
• HUMMEL HUB SETUP – WHERE APPLICABLE, SUPPORT WITH SHOWROOM LAYOUT, SIGNAGE, PRODUCT DISPLAYS, SAMPLES AND BRANDING.
• INITIAL STOCK & SAMPLES – PLANNING THE CORRECT OPENING STOCK, SAMPLE KITS AND DEMONSTRATION PRODUCTS.
• LAUNCH PREPARATION – SETTING TARGETS, BUILDING THE INITIAL SALES PIPELINE AND PREPARING ACTIVITY FOR THE FIRST 30, 60 AND 90 DAYS.
• GO-LIVE SUPPORT – HANDS-ON SUPPORT DURING THE INITIAL LAUNCH PERIOD TO HELP CONVERT EARLY OPPORTUNITIES INTO CUSTOMERS.
• REGULAR REVIEWS – SCHEDULED PERFORMANCE REVIEWS COVERING SALES, PIPELINE, MARKETING ACTIVITY, CUSTOMER ACQUISITION AND TARGETS.
• ONGOING SUPPORT – CONTINUED ACCESS TO HEAD OFFICE SUPPORT, PRODUCT UPDATES, MARKETING CAMPAIGNS, TRAINING AND COMMERCIAL GUIDANCE.

THE OBJECTIVE IS SIMPLE IT'S TO TAKE A NEW FRANCHISEE FROM SIGNING THE AGREEMENT TO ACTIVELY SELLING IN THEIR TERRITORY WITH A CLEAR PIPELINE, STRONG LOCAL MARKETING PRESENCE AND THE CONFIDENCE TO GROW THEIR HUMMEL HUB FROM DAY ONE.